CUBAN RUM
Cuban rum has a worldwide reputation. Rum distinguishes itself from other spirits by the plant from which it is made: sugar cane, a member of the grass family that has its
Origins in Papua New Guinea but is now grown in tropical climes all over the world.
Some distilleries use fresh cane juice while others use the byproduct of the sugar
Refining process known as molasses as the raw material for the fermentation process.
The rum is aged in oak barrels from which the rum obtain his color and flavour.
There are several Cuban rum brands like :
CLASSIC CUBAN RUM COCKTAILS
MOJITOMojito is a traditional Cuban blend, which became trendy in the United States during The late 1890s. Ernest Hemingway was partial to the Mojitos at La Bodeguita del Medio in Havana, Cuba, his recipe had no sugar. This is how they prepare Mojitos at La Bodeguita del Medio :1 teaspoon of sugar
DAIQUIRIDaiquiri is a family of cocktails whose main ingredients are rum and limejuice . Daiquiri is also the name of a beach near Santiago de Cuba, and an iron mine in that area. It is said that an American named Jennings Cox, an engineer who worked in the mine, invented the drink when he ran out of gin while entertaining guests. Daiquiri Natural is the basic mix, that serves as the starting point to the more complex cocktails of the family :1.3 oz. light-dry Cuban rum 0.7 oz. limejuice 1 teaspoon sugar crushed ice Mix the ingredients in a shaker and serve.
CUBA LIBREThe Cuba Libre is a cocktail made of :3 ounces cola HAVANA SPECIALAn all-time classic from Havana Cuba :
Blend in the shaker : 5 cl Pineapple juice
HAVANA CLUB RUM.Exists in different versions:3 years old Havana Club (Anejo Blanco) 5 years old Havana Club (Anejo oro) 7 years old Havana Club (Anejo 7 anos) Anejo Especial Havana Club 15 years old – Grand Reserva
New Brands of Cuban Rum Hit The Market Salsa music and plenty of Cuban rum characterized the start of the first International Cuban rum festival in June 2004, with the attendance of several hundred rum experts from 30 countries. Cuban artists provided the entertainment for a gathering in which eight of the most selective Cuban rums began to make their appearance, now with the prospect of being sold all over the world.New brands such as Vacilûn,which is being sold in the domestic market, were introduced at the festival. Vacilûn is produced in the distillery of the Urbano Noris sugar mill, in eastern Holguín Province, 700 kilometers east of Havana, using special molasses as the main raw materials. Even though it has 40 degrees of alcohol, this kind of rum is 100-percent natural, softer and more agreeable than the traditional rums known in Cuba. The company Havana Club International has also brought out a new brand, known as Cuban Barrel Proof, a new member of the select family of Cuban rums. Bottled straight from oak casks, without being purified or diluted, the new product was created by Maestro José Navarro, and is rum of unbelievable taste, color and intensity. Due to its 45 degrees of alcohol, the rum leaves a pleasing aftertaste, and has a mixed flavor of coffee and cocoa. A member of the organizing committee of the International Rum Festival, Regla Gimenes, stated that the introduction of the new products is an expression of free competition that will increase the preference for Cuban rums in the global market, gaining more customers for the spiritual drink. The festival program included commercial fairs, keynote lectures, including one entitled “The Exclusiveness of Cuban Rum,” theoretical meetings, cocktail competitions, and blind tasting, as well as visits to factories and sugar cane plantations. Meanwhile in Malaysia a nearly two-month long Cuban festival was held in May 2005. Called “Cuba 2005 Festival,” the program was formally opened in Kuala Lumpur and reached the states of Selangor, Penang, Pahang, Malacca, Kedah, Terengannu, Johor, Sarawak, and Perak. The event was part of the festivities for the 30th anniversary of the establishment of Malaysia-Cuba ambassadorial relations, and included trying typical Cuban dishes, the advertising of Cuban rum, cigars, beer, coffee and Coppelia ice cream, as well as painting exhibitions.
Fine Rum, Cuban Cigars, And Fidel Castro In spite of Cuba’s reputation and investment in the product, on December 4, 2002 the Associated Press reported how Fidel Castro has given up smoking his dearly loved cigars. The Maximum Leader, speaking to a group of medical students the previous evening, rhetorically asked the question, “How much damage has rum caused any society? … How many deaths from the irresponsibility of accidents and alcoholic drinks?” In that memorable speech, Castro urged citizens to celebrate New Year’s with “parties all over the country. But without rum.” The 79-year-old dictator was at one time the most famous cigar smoker in the world, but gave up the habit 20 years ago to set an example for fellow Cubans. He now reportedly drinks only moderately, leaving his wine untouched at many state dinners.
Havana Club Holding SA vs. Bacardi & Company Ltd. THE INTERNATIONAL BATTLE OVER CUBAN RUM
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